Portfolio

I have over 20 years experience in the graphic design industry. I am skilled in Adobe Photoshop, Adobe Photoshop Lightroom, Adobe Illustrator and Adobe InDesign. I specialize in brand development, design for advertising, logo design, marketing, brochures, rack cards, invitations, announcements, email blasts, and many other facets of design. 

My creative process usually begins by learning about the company. I work with clients who are developing a brand for the first time, as well as with companies who are looking to refresh, or better understand, their brand. 

Pure Southern Honey moved from bulk distribution to retail. This move meant appealing to an entirely different market. Based on information gathered during initial meetings between the owner and Fusion Creative Marketing, I designed their new logo, brand colors, and brand style. I worked with both the marketing firm and directly with the client to achieve the end results.

Logos are usually the first step in developing the brand. The logo helps define the brand colors, shapes, and fonts.

I enjoy the challenge of refreshing an established brand, as was the case in Lee Container, the Valdosta Chamber of Commerce, SGRC and Betts. 

Design for advertising has changed over the years. Like in all aspects of a brand, consistency is key. A potential customer should see an ad, a billboard, or a website and recognize the company immediately by their colors, design elements, fonts, and style.